Influent | Technology in Motion

During our meetings with data-center companies, we have asked their take on the green data-center movement. A different kind of green is often emphasized—money.

Energy efficiency is one of the most sought after characteristics in computing. There are two reasons for this; first is the ability to create PR and influence public opinion and second is the need to create higher computing density without increasing energy costs. If a given device can make a data center 20% more efficient then the same center can offer 20% more computing power without adding additional costs. Although many data-centers are working hard to become innately more efficient, this often means using the same amount of power to do more work rather than a focus on overall power reduction.

Some purists might consider this not truly ‘going green,’ however using the same amount of power to produce more work is in fact the definition of efficiency. Being green only has upsides; you’re creating positive PR, saving money while creating greater computing power and did I mention helping the environment.

Check out a network of data-center companies that feel the same way. Visit Greengrid. A global consortium dedicated to advancing energy efficiency in data-centers and business computing ecosystems.